Orbit Vending Machine
The Orbit vending machine was made to reveal the power of the sincere smile. Orbit was the first company to introduce a glowing smile as a payment in the country. The only condition to get a pack of Orbit was to stand in front of the machine and smile broadly. All the smiles of the campaign appeared in specially designed Facebook application and could be shared. The machine has been in more than 9 major cities in Bulgaria. The ambitious goal of the campaign was to inspire more confidence of Bulgarians and make them smile more.